Catalyze is a data analytics and asset management platform, transforming commercial properties into resilient, renewable, virtual utilities.
They partner with mid-to-large commercial and industrial real estate groups that want to use renewable energy to create a competitive advantage, increasing net operating income per property and improving the quantity and quality of properties they own.
Branding
Catalyze wanted a logo that spoke to their unique process of unlocking the hidden value of renewable energy on commercial and industrial properties. They also wanted to make sure it was not green!
01: Lightning Bolt
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The overall shape of the mark represents a bolt of electricity - referencing the solar power which is at the center of the Catalyze offering.
03: Dot
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The red circle in the middle of the logo represents both the sun as well as a pinpointed location where multiple factors overlap to create the perfect location/opportunity for Catalyze clients.
02: Triangles
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An orange and a yellow triangle overlap to form the shape of the lightning bolt. These triangles are reminiscent of both solar panels as well as overhead views of land plots.
04: Typography
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The all-caps version of the CATALYZE name is designed for easy readability and a bold presence. The CATALYZE name set in the Gotham font fits well with the logo because of its clean lines and a “C” which includes angles very similar to the angles in the logo mark.
Colors
Website
The website that followed was a clean and minimal approach to showcase the Catalyze process. In a world full of complicated spreadsheets and parcel analytics, we wanted to highlight the 4 basic steps of the process so visitors could quickly grasp what Catalyze could do for them.
1. Identify ideal sites
2. Optimize them for revenue
3. Expand their portfolio
4. Provide project finance.
User Interface
The final step was bringing the new brand into the product and creating new workflows where there were inefficiencies.
Re-branded login page
Updated navigation for brand consistency
One of the more complicated steps in the process was emailing documents back and forth. Construction documents, EPC agreements, Landlord Finances, Lease Agreements and Environmental Reports all needed multiple revisions and signatures. We helped created the Document Checklist feature to help assign tasks to members of the team as they wrangle all the documents needed for such large scale projects.
Conclusion
Our work with Catalyze is ongoing. In the future, we will continue to improve the current implementations of both the client and administrative portals by creating new features and streamlining the workflow to provide quicker and more accurate property evaluations.